A Beginner’s Guide to Google Analytics: What Every Marketer Should Know

At first, Google Analytics looked complicated, but once I set it up and explored the basics, I saw how useful it really is. I started tracking metrics like sessions, bounce rate, and top-performing pages, which helped me understand where my traffic was coming from and what content performed best.

Using this data, I made changes to improve my website and content strategy. I’ve learned that analytics takes the guesswork out of marketing — it shows what’s working and what’s not. Now, it’s one of the tools I rely on the most to make informed decisions.